Honasa
Shefali Sharma is currently working as the Manager- NPD Innovation at Mamaearth. Previously, Shefali held positions as an Assistant Manager-Innovation at Mamaearth, Marketing Executive at Avon in the Color & Fragrance category as well as in Jewelry. Shefali also has experience as an Entrepreneur at S.Sharma Jewellers, where Shefali focused on jewelry designing and marketing strategies. Shefali holds a Master of Business Administration degree in Marketing & Human Resource from Guru Gobind Singh Indraprastha University, along with a Bachelor of Business Administration degree. Throughout their career, Shefali has been involved in product innovation, new product development, marketing strategies, competition analysis, vendor negotiation, and campaign planning.
Honasa
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Honasa Consumer Limited (HCL), is a house of brands with a digital-first approach toward consumer brands creating the FMCG conglomerate of the future. A company built on the values of Honesty, Natural ingredients, and Safe care, HCL caters to the needs of millennial consumers through innovative products, evolved propositions, direct-to-consumer marketing, and e-commerce fulfillment. Currently catering to over 500 cities in India. HCPL is building an ecosystem that helps benefit the consumers and community at large. HCL has built an in-house portfolio of digital-first consumer brands like Mamaearth, The Derma Co., Aqualogica, and Ayuga and has recently acquired stakes in BBLUNT and content platform- Momspresso. Backed by Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners, HCL is set to become a billion-dollar FMCG conglomerate in the next 5 years — spread across the globe but connected through a digital center of excellence.