Hong Leong Bank
Jian Sern Loo serves as the General Manager and Head of Innovation & Customer Experience at Hong Leong Bank Berhad since December 2014, where responsibilities include leading the Digital & Innovation division and managing strategic programs, infrastructure, and talent development. Previously, as General Manager of Customer Experience & Process Improvement at the same bank, Jian Sern established a multiple award-winning Customer Experience & Analytics division. Prior experience includes a decade at Accenture, culminating as Senior Manager and ASEAN Strategy Leader in the Customer Experience practice, and a role as a Regional Industry Telecoms Research Analyst at IDC. Jian Sern's educational credentials include advanced management programs at INSEAD and IMD, alongside a BSc in Computer Science and Business Studies from the University of Warwick.
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Hong Leong Bank
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Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive financial services covering consumer banking, business banking and trade finance, treasury, branch and transaction banking, wealth management, private banking and Islamic financial services. Its merger with EON Bank Group in 2011 has further embedded its position as a core banking franchise with an expanded distribution network of more than 300 branches across the country. With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and wholly owned subsidiaries in Vietnam and Cambodia. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture. Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services.