Hook + Ladder Digital
Carla Tokarev is an experienced professional in people management and digital marketing, currently serving as the People & Culture Manager at Hook + Ladder Digital since October 2019, where strategies for a positive work environment and employee engagement are implemented. Prior roles at Hook + Ladder Digital include Social Media Department Lead, Social Media Strategist, and Creative Copywriter, demonstrating a strong background in social media operations and content creation. Additionally, Carla has experience as a Creative Arts Coordinator at TOPP KIDS Out Of School Clubs, enhancing children's creativity through arts and crafts. Educationally, Carla holds a Bachelor's degree in Open Studies from Mount Royal University, a Child Development Assistant certification, and a Certificate III in Discipleship from YWAM Institute of the Nations.
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Hook + Ladder Digital
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Hook + Ladder is a digital marketing agency that works with established brands who have proven their product/market fit but need help capturing or stealing new market share. We solve problems that fall into one or more of these three buckets: 1. STRATEGIC GAP - The organization struggles with how to position themselves in the marketplace (perceived to be selling the same thing that everyone else is also selling) 2. MARKETING GAP - They know their customers and why their products/services are the best option, but they don't know how to market to them or how to gauge if their efforts are working (what, when or how). 3. OPERATIONAL GAP - They know how they are supposed to market to their target audience, but just don't have the executional ability or capacity for it.