Hook + Ladder Digital
Estefania Torregroza is an accomplished professional with a diverse background in marketing and community management. Currently serving as the Executive Assistant to the President & CEO at Hook + Ladder Digital since February 2022, Estefania also fills the role of Digital Marketing Specialist. Prior experience includes positions as Community Manager at Polar Immigration Consulting, Forever Beauty & Makeup Studio, Agencia Catalyst, and The Box, among others. Estefania holds a degree in Marketing and International Business from Universidad Sergio Arboleda - Barranquila, along with additional certifications in Marketing and Digital Advertising from the same institution, as well as an academic exchange program at Universidad Francisco de Vitoria. Language studies were completed at Alianza Francesa and Centro Colombo Americano.
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Hook + Ladder Digital
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Hook + Ladder is a digital marketing agency that works with established brands who have proven their product/market fit but need help capturing or stealing new market share. We solve problems that fall into one or more of these three buckets: 1. STRATEGIC GAP - The organization struggles with how to position themselves in the marketplace (perceived to be selling the same thing that everyone else is also selling) 2. MARKETING GAP - They know their customers and why their products/services are the best option, but they don't know how to market to them or how to gauge if their efforts are working (what, when or how). 3. OPERATIONAL GAP - They know how they are supposed to market to their target audience, but just don't have the executional ability or capacity for it.