How&How
Will Nicklin is an experienced copywriting professional currently serving as the Head of Copy at How&How since January 2025. Previously, Will worked as a Freelance Copy Director at Ragged Edge from October 2023 to December 2024, and held the position of Creative Lead (Copy) and Senior Writer at EveryFriday from June 2019 to February 2022. Earlier roles include Senior Writer and Writer at forpeople from February 2017 to June 2019, Writer at The Clearing from March 2014 to February 2017, and a Creative Placement at adam&eveDDB from October 2013 to March 2014. Will holds a Bachelor of Arts degree in Contemporary Arts from Lancaster University, completed between 2010 and 2013, and attended Sandbach School from 2002 to 2009.
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How&How
How&How is a branding agency liberating ideas the world deserves. Based in #London and #LA we use imagination to turn businesses into brands. Brands which enrich lives, nature and founders. We’re (pending) B-Corp Certified, which means our agency meets the highest standards of verified social and environmental performance, public transparency and legal accountability. It’s by nurturing a healthy work culture that we’re able to attract and retain some of the world’s top creative talent. Our expertise is in: — Brand Strategy — Brand Identity — Design — Website Design — Website Development