HTBA (HealthTech BioActives)
Marta Salvía Fradera is a seasoned marketing professional with extensive experience in the healthcare and cosmetics industries. Currently serving as a Global Marketing Associate at HTBA since July 2022, Marta previously held a significant role as Group Product Manager for Digital Marketing and Brand Strategy at IESE Business School from April 2015 to July 2022. Marta's entrepreneurial experience includes organizing music workshops for children, accentuating inclusivity for those with Down Syndrome. Early career roles included Product Manager positions at Pfizer Pharmaceuticals, Merck KGaA, sanofi-aventis, and a brief tenure as Assistant Product Manager at Antonio Puig, along with an A. Chef de Produit Beauté role at Chanel in Paris. Marta's educational background includes an Executive MBA from IESE Business School and a Master in Management from HEC Paris, among other prestigious qualifications.
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HTBA (HealthTech BioActives)
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HTBA (HealthTech BioActives) - of The Riverside Company - is a global leader in natural flavonoids and B12 derivatives creating a measurable impact on well-being by capturing nature’s power. Leveraging over 40 years of experience in the production of Solutions for Pharmaceutical APIs, Taste Modulation, Health Functional, and Animal Nutrition, from naturally sourced materials. We are determined to support our customers with rigorous standards throughout the entire value chain, from raw materials to commercialization. At HTBA we strive to continuously formulate high standards and solutions – from our Global HQ in Barcelona, Spain and US subsidiary in Cincinnati, OH to our manufacturing facilities in Beniel, Murcia (Southern Spain). www.htba.com