Hudson Rouge
Brad Carse has extensive experience in the advertising and marketing industry. Brad started their career at J. Walter Thompson Worldwide in 1994, where they managed the development and promotion of FTD's first online shopping service. Brad also introduced online credit card applications for Ford Citibank, reducing acquisition costs by 25%.
In 1996, they joined D'ARCY MASIUS BENTON & BOWLES (TRUSTEES) LIMITED as the Director of Interactive Communications. Brad led the pitch team for the GM Goodwrench.com assignment, generating $1 million in revenue for the agency. Brad also streamlined interactive operations, reducing costs by 25%.
From 1999 to 2002, Brad worked as a Management Supervisor at Saatchi & Saatchi. In this role, they were responsible for managing client accounts and overseeing projects.
In 2002, Brad joined MRM//McCann as an SVP, Group Director. Brad developed and won a three-year assignment to develop Tier 2 websites for GM's Local Marketing Groups, resulting in $4.5 million in agency revenue. Brad also managed the agency teams on GMBuyPower.com, which was awarded the "Most Useful" Automotive Manufacturer Website by JD Power & Associates.
Brad then moved to GTB in 2006, where they held several roles including VP, Account Director - Ford. Brad managed the development and execution of Ford Bold Moves social initiative, as well as the launch and ongoing development of TheFordStory.com. Brad also oversaw global migration of marketing websites for Johnson Controls and supported e-commerce efforts for multiple brands.
Since 2015, Brad has been with Hudson Rouge as the SVP, Group Account Director. Brad manages large marketing budgets for automotive clients and utilizes both waterfall and agile methodology to develop digital marketing roadmaps. Brad collaborates with Strategy and Analytics teams to segment target audiences and optimize marketing efforts.
Overall, Brad Carse's work experience showcases their expertise in account management, digital marketing, website development, and strategic planning within the automotive industry.
Brad Carse's education history includes a BA in Telecommunications from Texas Tech University and an MBA in Management from Wayne State University. The specific start and end years for both degrees are not provided.
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Hudson Rouge
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We are an integrated, luxury marketing boutique, headquartered in New York with offices in Detroit, Shanghai, Toronto and Mexico City. Founded in 2012, and part of WPP, we specialize in understanding, optimizing and amplifying the unspoken codes that contribute to the staying power of luxury brands and services. At Hudson Rouge, we provide a channel-agnostic, integrated approach and broad service offering, to clients in the ultra-competitive luxury sector. We are an agency founded with the mission of bringing together the best minds in luxury marketing and brand publishing. From concept to execution, we work on overall brand strategy, media promotion, and creative across digital, traditional, social, experiential, and emerging technology. We aim to cultivate meaning, and, in turn, meaningful work. We’re constantly looking for what’s next, while grounding ourselves in what’s relevant today.