HUGO BOSS
Bernardo Barbosa is a seasoned technology executive with extensive experience in digital customer experience and application integration. Currently serving as Vice President of Technology at HUGO BOSS, Bernardo previously held key leadership roles at A.P. Moller - Maersk, including Head of Experience Platform for Maersk.com and Engineering Director overseeing API, IAM, and Document Management. Bernardo's career also includes positions such as Global Head of Customer Integration Development at Daimler AG and Manager of Application Integration at Trelleborg. With a solid educational background, including a Certificate in Leadership Principles from Harvard Business School Online and a Master's degree in Electrotechnical and Computer Engineering from Universidade Nova de Lisboa, Bernardo combines technical expertise with strategic leadership.
HUGO BOSS
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HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. While both brands are clearly distinguished by their individual attributes, they share the same high standards in terms of quality, innovation, and sustainability. The Company’s “CLAIM 5” growth strategy, introduced in August 2021, aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.