HUGO BOSS
Tim Lyons has an extensive background in retail management, having held key positions in companies like HUGO BOSS, The Estée Lauder Companies Inc., Apple, Nike, and Marks and Spencer. In their current role as VP Global Retail Experiences, Operations & Services at HUGO BOSS, Tim is responsible for overseeing retail sales and operations in over 1,400 stores. With a proven track record of driving growth and transformation, Tim has managed multi-million dollar retail sales P&Ls, led international teams, and implemented strategic initiatives to drive organizational change and success. Tim's educational background includes attending The Manchester Metropolitan University and Queen Elizabeth Grammar School.
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HUGO BOSS
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HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. While both brands are clearly distinguished by their individual attributes, they share the same high standards in terms of quality, innovation, and sustainability. The Company’s “CLAIM 5” growth strategy, introduced in August 2021, aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.