Hurley
Beatriu Reboll Alapont is a seasoned marketing professional with extensive experience in the sports industry. Currently serving as the Reebok Marketing Manager for Iberia since July 2023, Beatriu previously held strategic roles at Hurley as the EMEA Brand Strategic Projects Lead and EMEA Marketing Manager, beginning in May 2021. Prior to that, Beatriu worked at Nike as the Partnerships Lead for Spain from April 2019 to May 2021. Beatriu's career began at DoubleYou, where contributions included serving as a Senior Account Supervisor and an Account Executive for Nike Football. Beatriu holds a Licenciatura degree in Publicidad y RR.PP from Universitat Jaume I and a Licenciatura in Communications from Newcastle University.
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Hurley
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The history of Hurley traces its roots back to the surf industry in Southern California in the late 1970's. Hurley Surfboards was established in Costa Mesa in 1979. Well into the early 1980's, Hurley Surfboards was excelling as a company and Bob was shaping surfboards for many of the best surfers in the world. In 1982, Bob and hisbusiness manager, Joe K., began pursuing a hot Australian clothing brand, Billabong. Bob was attracted to the company because of their super long, punk rock boardshort styles. With the help of friends and family, Billabong USA was established as a separate entity and licensee for Billabong.