Hurley
Christine Peddy is a seasoned marketing professional with experience leading global marketing initiatives for top brands such as Hurley, TUMI, BAT, L'Oréal Professionnel Paris, Calvin Klein, and Estee Lauder. With an MBA in Marketing from Fordham Gabelli School of Business and a Bachelor of Arts in Business/Corporate Communications from Stonehill College, Christine has a strong background in developing and implementing consumer-centric marketing strategies across various channels to drive sales growth and engagement.
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Hurley
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The history of Hurley traces its roots back to the surf industry in Southern California in the late 1970's. Hurley Surfboards was established in Costa Mesa in 1979. Well into the early 1980's, Hurley Surfboards was excelling as a company and Bob was shaping surfboards for many of the best surfers in the world. In 1982, Bob and hisbusiness manager, Joe K., began pursuing a hot Australian clothing brand, Billabong. Bob was attracted to the company because of their super long, punk rock boardshort styles. With the help of friends and family, Billabong USA was established as a separate entity and licensee for Billabong.