IBO
Mahipal Saran is a seasoned Senior Category Manager with over a decade of experience in the retail sector, currently leading category strategy and development for home improvement products at IBO (Ebo Mart Private Limited) since August 2021. In previous roles at METRO Cash & Carry India Private Limited, Mahipal managed P&L responsibilities and delivered sales growth across various categories. Key competencies include market trend analysis, vendor relationship management, and cross-functional collaboration to optimize product assortments and enhance promotional effectiveness. Mahipal holds an MBA in Marketing from Manonmaniam Sundaranar University and a Bachelor of Commerce in Business/Managerial Economics from Andhra University.
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IBO
We are India’s largest home building & improvement destination for retailers, contractors, technicians, architects and homeowners. IBO is a multi category & a multi brand format, where customers can shop from our offline stores present nationally and/or from our e-commerce store. CORE CUSTOMER PROPOSITION At IBO, customer satisfaction is key. We offer the widest selection , best prices, faster delivery and easy returns to stitch a seamless shopping experience for all our customers – from retailers, contractors to homeowners. We ensure convenient customer touchpoints through every step of their buying journey. ONE-STOP SHOP IBO offers an extensive selection of home improvement categories that cater to your every need. With hundreds of regional, national and global brands, you will find everything home building & home improvement under one roof. POWERED BY TECHNOLOGY We are a tech enabled omni-channel venture leveraging technology to create simpler, meaningful and hassle free shopping experiences for all our customers. We are ensuring our customers have the comfort of multiple touchpoints to interact with us via the app, website and store. We will leverage data to build agile supply chain, enhanced product catalog and transparency in pricing in the home improvement space. OUR TEAM The heart of IBO is its people. Our senior leaders come with rich cross-functional experience of over two decades in global & Indian companies like Asian Paints, Havells, Amazon, Big Bazaar, Walmart, Target, Metro, Swiggy, Reliance, H&M, Flipkart, Tatacliq and Falabella. JOIN US We believe that it takes an entire team to build something big. Together we dream, grow & celebrate while building this great institution. We are always on the lookout for great talent across teams. To join our dream team, share your profile or referrals at talent@ibo.com