Ideate Innovation
Manahil Siddiqui is a Senior Service Designer at Ideate Innovation since November 2022, previously serving as a Service Designer at K-Electric and as a Management Trainee in Marketing and Communications. Prior to these roles, Manahil worked as a Design Researcher at Playground: Transdisciplinary Design & Innovation Lab, focusing on women's experiences with mobility in Karachi. Additional experience includes coordinating reading sessions at Habib University's Writing Center and serving as Associate Editor for Tezhib: Undergraduate Research Journal. Manahil's early roles included internships at Habib Bank Limited and RLCC, contributing to brand strategy and innovation. Manahil holds a Bachelor of Arts in Communication and Design from Habib University, completed in 2022.
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Ideate Innovation
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Ideate Innovation is a Human-Centered Design firm that designs products, experiences and services guided by the belief that great design is built on great research, and aided by a commitment to equity, social welfare and environmental sustainability. To achieve this, we have built a team with academic and professional backgrounds in ethnography, design, social sciences, technology, and product development; allowing us to bring a diverse set of expertise and experiences to every problem we work on. Over the last 5 years, we have conducted research in and built products and services for partners in fields like financial inclusion, agriculture, healthcare, gender equity, social protection, and more. These projects have helped us build and hone the most important skills you need when working on complex problems in an ever-changing environment: empathy, curiosity and adaptability.