IE Company
Lina Rodriguez is a seasoned digital marketing professional with extensive experience in managing and optimizing digital account activities across diverse client portfolios. Currently serving as a Digital Account Manager at IE since May 2024, Lina previously excelled as an Account Marketing Executive at The Pistol, where responsibilities included activating digital paid social campaigns and developing effective strategies for notable clients such as Glanbia Group and Uniqlo HQ. Lina's career began in journalism, holding positions such as News Reporter at EL TIEMPO Casa Editorial and Television Journalist at CrossMediaLab, and has since evolved to encompass roles in content marketing and community relations. With an MBA in Digital Management and extensive qualifications in project management and social communication, Lina combines technical expertise with strong communication skills to drive impactful marketing initiatives.
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IE Company
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IE is an innovation company with 17 years’ heritage working with many of Australia’s most progressive organisations such as APT Group, Lexus, Bupa, Australia Post, Telstra, Toyota, Movember and AGL. IE provides a range of services covering corporate innovation, product co-creation and digital capability.Cross-functional teams are comprised of85+ people skilled in CMS platforms, including Acquia, Adobe and Sitecore as well as custom development.