iHerb
Asim Shaikh is an experienced executive in the eCommerce and digital marketing sectors, currently serving as General Manager and Senior Director of eCommerce at iHerb, LLC, focusing on MENA strategy and growth since February 2024. Prior to this role, Asim worked at Chalhoub Group from February 2021 to February 2024 as General Manager for Digital, Growth, CRM, and eCommerce, where responsibilities included P&L accountability and developing digital strategies. Asim's earlier experience includes serving as Director of eCommerce and Digital at Target and Senior Manager for eCommerce at Lenovo, as well as a significant tenure at Luxottica, leading a team in digital marketing and strategy. Throughout the career, a strong emphasis has been placed on customer acquisition, omni-channel operations, and digital optimization across multiple markets.
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iHerb
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iHerb is a U.S. based multichannel direct-to-consumer e-commerce retailer, specializing in vitamins, supplements, nutrition and other natural products. Started in 1996, our company promoted the benefits of the herb St. John's Wort; hence the name: iHerb. Since then, we have grown to offer one of the largest selections of high quality nutritional products in the world. iHerb carries more than 30,000 products made by over 1,000 well-known, respected brands. Shipping to 150 countries, our customers are as diverse as the products we offer. Combining our advanced e-commerce platform and state-of-the-art warehouses, customers find features such as speedy re-ordering and up-to-the-minute stock information. iHerb’s distribution centers are also industry-registered by NSF International, earning Good Manufacturing Practice (GMP) registration. Mission: Offer our Customers earth’s best selection of available natural products, at the best possible value, delivered with the most convenient experience