IMG ARENA
Simran Sahota is a Senior Delivery Lead at IMG ARENA, with a strong background in leading digital transformation initiatives across various sectors. Previously, Simran served as the National Delivery Manager at the Government Digital Service, overseeing cross-government programs and utilizing an agile SCRUM methodology. Early career experience includes roles such as Senior Manager for Strategic Data Partnerships at BT, where contributions focused on high-impact advertising strategies, and transformation consultancy within BT Group. Simran has also held positions in student recruitment and customer service, demonstrating expertise in stakeholder management and effective communication. Educational credentials include a BA (Hons) in History and Politics from the University of Leicester.
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IMG ARENA
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At IMG ARENA, sport is in our DNA. We build deep relationships with sports and federations. We specialise in bringing sport and the sports betting industry closer together via our federation services and world-class sports content. Launched in 2012, we leveraged our rights expertise to pioneer the mainstream introduction of official data rights. We paved the way for a new revenue stream for our federation clients, whilst at the same time delivering greater value to the sports betting industry. We are focused on fan-first engagement through the delivery of digital content and product innovations that fuel the emotions and excitement unique to world-class sport. Our focus has always been on fan-first engagement via the delivery of content and product innovations that fuel the emotions and excitement unique to world-class sport. We believe this can only be achieved by working alongside rightsholders to deliver official products that are true to the sports and events. Our expertise includes the creation and delivery of some of the world’s best sporting content with our official Fastpath Data feeds, Live Streaming service, Events Centres and Virtual Sports products. IMG ARENA sits within the global IMG powerhouse, which is a world leader in sports, events, media and fashion, operating in 30+ countries.