Annie Budd

Principal Consultant at Imparta

Annie Budd is an experienced sales performance consultant currently employed at Imparta since March 2024, where responsibilities include developing tailored consultancy solutions for clients to enhance impact and ROI. Previously, Annie served as a Director at Sharkfin Consulting from January 2021 to February 2024, addressing recruitment and training challenges, and before that, as Managing Director at Dupont Consulting, specializing in sourcing top recruitment talent. Additional roles include Head of Internal Recruitment at Opus Talent Solutions, Project Team Manager at Procorre, and various internal recruitment consultant positions at Hydrogen Group. Annie began a career in recruitment as a consultant at Hanson Search, focusing on executive search in communications. Education includes a BA (Hons) in Sociology from the University of Leicester and scholarships from Clifton College and Millfield Preparatory School.

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Bristol, United Kingdom

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Imparta

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Imparta is a global leader in performance improvement for customer-facing teams, including sales and account management, negotiation, business acumen, customer success, customer experience, and sales management and leadership. The modular Imparta ecosystem includes three elements, developed over 25 years of research and experience with leading global organisations: 1. Agile Sales Methodology. Imparta’s research-based sales methodology equips salespeople at all levels to adapt to each buying situation, and to execute in a highly effective way, balancing Insight, Influence and Trust. 2. Agile Change Process & Deployment. Our agile change process and deployment model deliver the right training, at the right time, at a global scale, in a variety of formats, and in a way that sticks. 3. Sales Technology. Our powerful, modular software includes an advanced LXP (i-Coach®), an assessment engine, and CRM-based application tools enhanced by AI. Whether you need to plug a gap in your existing training, provide self-paced learning, or build an entire Sales, CX or Leadership Academy, get in touch.