Imparta
Mark Abell has been with Imparta Ltd since November 1997, serving as Chief Information Officer and Director and Chief Marketing Officer. Mark is also the Managing Director UK and Chief Operating Officer and Marketing Director at Bright Green Technology since January 2007. Previously, Mark was the Head of International Marketing at London Stock Exchange from July 1990 to July 1997. Abell holds a Msc (Distinction) in Business from London Business School. Mark plays a key role in improving business performance in sales, marketing, and service through highly practical and researched approaches at Imparta Ltd.
Imparta
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Imparta is a global leader in performance improvement for customer-facing teams, including sales and account management, negotiation, business acumen, customer success, customer experience, and sales management and leadership. The modular Imparta ecosystem includes three elements, developed over 25 years of research and experience with leading global organisations: 1. Agile Sales Methodology. Imparta’s research-based sales methodology equips salespeople at all levels to adapt to each buying situation, and to execute in a highly effective way, balancing Insight, Influence and Trust. 2. Agile Change Process & Deployment. Our agile change process and deployment model deliver the right training, at the right time, at a global scale, in a variety of formats, and in a way that sticks. 3. Sales Technology. Our powerful, modular software includes an advanced LXP (i-Coach®), an assessment engine, and CRM-based application tools enhanced by AI. Whether you need to plug a gap in your existing training, provide self-paced learning, or build an entire Sales, CX or Leadership Academy, get in touch.