Indigo
As GM of Marketplace, Persis oversees Indigo Marketplace with a focus on designing additional opportunities for growers to connect with buyers of specialty, identity-preserved crops.
Prior to joining Indigo, Persis most recently served as a Regional General Manager at Uber, where she was responsible for ensuring the everyday success of JUMP, Uber’s electric bike share platform, in the Northeast and Canada. The experience built on her previous work as Regional General Manager of Rides for several major East Coast markets including Boston, Nashville, and Charlotte.
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Indigo
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Indigo Ag improves farmer profitability, environmental sustainability, and consumer health through the use of nature-based and digital technologies. The company’s core offerings – Carbon, Market+, and biotrinsic – integrate across the supply chain to optimize how the world’s most impactful crops are produced, sourced, and distributed. Founded in 2014 with a mission of harnessing nature to help farmers sustainably feed the planet, today the company's technology connects stakeholders across the agricultural ecosystem to unlock sustainability and profitability benefits for all.