Initiative
Allie Gold is a seasoned professional in client solutions and analytics, currently serving as the Global Group Director at Initiative's Rufus division, which focuses on the Amazon business, since January 2017. Prior to this role, Allie held multiple positions at BPN Worldwide, including Director of Performance & Audience Solutions and Media Planner. Earlier experience includes roles at ID Media as an Assistant Media Strategist and a research intern at IEG. Allie's leadership skills were demonstrated as President and Campus Correspondent at Allie's Campus, along with serving as VP of Public Relations and a sports and health blogger. Allie holds a Bachelor’s degree in Media from the University of Illinois Urbana-Champaign and graduated from Elk Grove High School.
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Initiative
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Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.