Initiative
Megan Davey has an extensive career in the advertising and media industry, currently serving as the Head of Melbourne at Initiative since January 2016. Prior to this role, Megan held various positions including General Manager, Client Partner, Group Business Director, and Client Director at Initiative. Previous experience includes serving as Account Director at Starcom from November 2014 to December 2015, Business Director and Business Manager at Vizeum from May 2012 to November 2014, and several roles at Mitchell & Partners Ltd from November 2007 to May 2012, where Megan began as a Media Assistant and advanced to Account Manager.
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Initiative
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Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.