Initiative
Moshmi S is an accomplished analytics professional with extensive experience in the healthcare and digital marketing sectors. Currently serving as the Director of Analytics, Client Solutions at Initiative, Moshmi leads client engagements, specifically with Merck in the oncology business unit. Prior roles include Associate Director of Digital Data Enablement at Novartis Oncology, where Moshmi provided strategic insights for healthcare professional engagement, and Associate Director of Analytics at GroupM, focusing on IBM's various product portfolios. Previous positions at WNS Global Services, HDFC Bank, Deloitte India, Birla Sun Life Insurance, Affinnova, and Raytheon IDS highlight a robust background in analytics, data governance, and digital strategy across diverse industries. Moshmi holds a Master's degree in Applied Analytics from Columbia University, a Master's in Marketing Analytics from Bentley University, and has completed an Executive Program for Young Managers from the Indian Institute of Management, Calcutta.
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Initiative
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Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.