Initiative
Saikat Dasgupta is an accomplished professional with extensive experience in strategic leadership and analytics. Currently serving as the Senior Vice President of Strategy at Initiative, Saikat has previously held key positions at Essence as Associate Vice President and Client Leader, at MEC as Director of Analytics, and at Madison World in roles including Deputy General Manager and Business Director. Saikat Dasgupta holds an MBA in Marketing from the Institute of Management Technology, Ghaziabad, and a B.Tech. in Computer Science from the Institute Of Engineering and Management.
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Initiative
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Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.