Initiative
Triere Anthony is an experienced Client Director currently employed at Initiative since October 2021, having previously held similar roles at UM Australia from July 2019 to October 2021 and as a Senior Account Manager at ADMATIC Australia from August 2018 to July 2019. Prior experience includes a Business Development Manager position at Wireless Group plc from September 2015 to December 2017, and various sales roles at Seven Network Limited and News Advantage a Division of News Limited. Triere's career began with administrative and reception roles, complemented by a Marketing Diploma from TAFE NSW and secondary education from Riverside Girls High School.
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Initiative
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Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.