innocent drinks
Elsa Nebot-Bral is a skilled Category Manager with extensive experience in category management across various markets in Europe. Currently serving at innocent drinks since June 2022, Elsa manages category strategy for the Benelux and Southern Europe regions, overseeing a team that includes a Category Manager for Southern Europe. Prior roles include managing key accounts for major retailers in France while at innocent drinks, as well as sector management at Reckitt, covering a substantial number of hypermarkets and supermarkets. Previous experiences also involve category management and business development roles at Unilever and Axians, respectively, along with a consulting position in human resources at L'Oréal focused on compliance and inclusion initiatives. Elsa holds degrees from ESSCA and Universidad de Chile, complemented by a Baccalauréat in Mathematics from Lycée Hector Berlioz.
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innocent drinks
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innocent started with a simple mission: to make drinks that make it easy to do yourself some good. In 1999 we concocted a few smoothies in our kitchen and tested them on people at a music festival; today we’re blending every type of fruit & veg under the sun and selling drinks right across Europe in over 30 different countries. Our range has got bigger along with us, and we now sell juice, kids drinks, coconut water and bubbles (a healthy drink in a can) with loads more innovation to come. We have great ambitions: to show the world that you can build a successful business that cares about more than just profit, and to leave things better than we find them. We’re proud to call ourselves Europe’s favourite little healthy drinks company, but we’re still growing. And that means we need more brilliant people who share our ambition, to join in with the next, most exciting, part of our story.