Michael Lenz

Michael Lenz is a seasoned professional with extensive experience in analytics and monetization within the gaming industry. Currently serving as Chief Analytics Officer at InnoGames GmbH since April 2013, Michael Lenz supports the management team by integrating creativity with data-driven decision-making. Previous roles at InnoGames include Director of Analytics & Monetization, where responsibilities encompassed product analytics, CRM, video ads, and payment strategies. Prior to InnoGames, Michael Lenz held various analytical positions at Bigpoint GmbH and worked as a Graduate Research Assistant at IJK Hannover. Michael Lenz holds a Master of Arts in Media Management from Hanover University of Music, Drama and Media and a Bachelor of Arts in the same field from the same institution.