Inspired Thinking Group (ITG)
Lauren McBride is an experienced professional in change and transformation, currently serving as Co-Founder and Consultant at Purposefy since January 2023. Holding positions as Change and Transformation Lead at Inspired Thinking Group (ITG) and Board Advisor at Hypha, as well as previously advising The Cake, Lauren has a rich background in strategic development. With a strong track record at Thoughtstream as Strategy Partner and roles in leadership and client services at SPARK Worldwide, VCG, Creative Leap, and ZOO Communications, Lauren has consistently driven business growth and transformation. Educational qualifications include a Postgraduate Degree in AI for Business from Saïd Business School, a PGDip in Strategy & Innovation, a Certificate in Integrated Reporting from ACCA, and a BSc in Economics and Management from Royal Holloway, University of London.
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Inspired Thinking Group (ITG)
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ITG are the halo content partner to leading businesses around the world. We eliminate marketing complexity and deliver engaging, tech-enabled, agile content that drives growth and reduces marketing costs. We do this through 4 core pillars: Capture: Leveraging AI and AR-enabled production technology to capture more images and film Create: Engaging, channel-specific content delivered at the speed of retail Automate: A full suite of tools delivered via our Gartner-leading Content Marketing Platform (CMP), Storyteq Integrate: Uniting your content ecosystem for simplicity With over 1,400 ITGers throughout our global offices, we simplify the complicated, automate the tedious, and create the beautiful.