Mushahid Abbas

Mushahid Abbas is a seasoned digital marketing professional with extensive experience in media planning and buying, particularly in Search Engine Marketing (SEM). Currently serving as Vice President at Interactive Avenues since October 2012, Mushahid has successfully managed digital campaigns across various sectors including banking, real estate, and e-commerce, utilizing tools such as Comscore, Doubleclick, and Google Analytics. Previously held the position of Search Manager at Starcom IP & Performics Singapore, contributing to one of the world's leading brand communications organizations. Earlier roles included Senior Online Marketing Professional and Online Marketing Professional at Pinstorm Technologies, as well as PPC Project Executive at eBrandz, focusing on comprehensive Search Engine Marketing across multiple platforms. Mushahid holds a PGDBM in Marketing from Welingkar Institute of Management and a Bachelor’s degree in Management Studies from Rizvi Management College.