INTK
Marzia Polese is a seasoned digital marketing strategist and team leader at INTK since September 2019, where responsibilities include developing digital strategies for the cultural and non-profit sectors while managing an international team across multiple markets. Previous roles encompass project management and content marketing, with significant involvement in organizations such as Europeana and Silverside, contributing to digital marketing and content creation. Marzia's educational background includes a Master's degree in Arts, Culture, and Society from Erasmus University Rotterdam and a Bachelor's degree in Economics and Management of Arts and Cultural Activities from Università Ca' Foscari Venezia. Skills include expertise in Google Ad Search, Google Analytics, performance marketing, and business development, alongside a strong foundation in museology and audience development strategies.
INTK
INTK is a young and ambitious studio based in Utrecht, specialised in developing digital strategies for cultural organizations. Our mission is to change how people relate to culture. Forty years ago very few people sported on a regular basis. Today, many people dedicate several hours a week to sports. Inspired by the changes in the sports sector, we would like to bring a similar change to the culture sector. Our goal is to encourage people that love culture to engage on cultural activities on a weekly basis. For example, we want to encourage people that love cinema to go to the movies every week.