INVIDI Technologies Corporation
Prasad Sanagavarapu is a seasoned executive with extensive experience in the technology and media sectors. Currently serving as Chief Operating Officer and Managing Director for INVIDI Technologies Corporation, Prasad is leading the transformation of TV to digital while driving the convergence of linear and OTT advertising across emerging markets. Previous roles include Chief Business Officer and Senior Vice President of Corporate Development, focusing on strategic alliances and product innovation. Prasad co-founded Kiora Inc and held several key positions at prominent companies such as MultiChoice Group, Intertrust Technologies, Motorola, and Sun Microsystems. Prasad holds an MBA from San Jose State University, a Master's in Engineering from the Indian Institute of Science, and completed the ILPSE program at INSEAD.
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INVIDI Technologies Corporation
INVIDI Technologies Corporation provides software applications that track targeted advertising. It offers Advatar, a digital set-top box application that delivers addressable targeted advertising and marketing messages to individual viewers. It facilitates the sales of digital products, digital tiers, and digital services, such as VOD, PVR, andpay-per-view events; Internet, voice, and wireless services; and triple play offers. Advatar serves multi-channel video programming distributors, marketers, advertisers, and media buyers and sellers. The company also provides INVIDI Advertising Decision System, an addressable television advertising technology for managing advertising decisions and selections for household delivery in the evolving business of television advertising. INVIDI Technologies Corporation was founded in 2000 and is headquartered in Princeton, New Jersey.