IonOpticks
Michael Sinden is an accomplished branding and creative professional currently serving as Chief Brand Officer and Creative Director at IonOpticks since September 2017. In addition to these roles, Michael is an Industry Advisory Board Member for the Human Proteome Organization and Principal at Sinden Creative, which won the 2024 Branding Agency of the Year at the Corporate LiveWire Innovation & Excellence Awards and the 2023 Best Creative Services Agency (Victoria) at the APAC Insider Business Awards. Michael's expertise extends to various positions including Executive Committee member for IMSC2024, Lead Consultant at Housing Choices AU, and Marketing and Communications Manager at ACSO Australia. An alumnus of CATC Design School, Michael holds a Bachelor of Digital Media and a Diploma of Graphic Design, complemented by a strong foundation in communication and media studies.
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IonOpticks
IonOpticks produces high-performance nanoflow chromatography solutions for the global research community. We specialise in the development and manufacture of columns for analytical applications in liquid chromatography with mass spectrometry (LC-MS) and high-end proteomics. Our highly reproducible methods provide a unique ability to enhance the sensitivity of mass spectrometry sample analysis, enabling scientists and clinicians to discover more from their samples. Our team are experts in a broad array of LC-MS platform technologies and are driven by the need to improve chromatographic performance in order to achieve data quality and deep proteome coverage on a whole new scale.