isima embraces the complexity of the modern consumer’s hair needs, empowering every person to expect more.

isima is clinically backed haircare inspired by the rich hair diversity of the Latin community. As an entrepreneur, an artist and a catalyst for change, Shakira sought out the world’s top scientific experts to satisfy the modern consumer’s need for more. Our cutting-edge TriModal Method™ targets the scalp, cortex and cuticle, including patent-pending formulas designed for optimal hair health, strength and resilience. 

The Latin community embodies the full spectrum of hair diversity—and with it, the greater unmet needs that mainstream hair care has overlooked. Rather than accept these limitations, they've found ways to create their own solutions, turning necessity into innovation. isima honors this legacy of resourcefulness by elevating it through cutting-edge science and clinically proven formulas that don't just embrace complexity, but celebrate it. At isima, we empower you to expect more. You deserve it.

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