isima
Andreea Diaconescu currently serves as the Chief Marketing + Growth Officer at Isima since March 2024 and is a Chief Member at Chief, an organization dedicated to supporting women in leadership positions since September 2020. As a co-founder of MARA Society, Andreea has contributed to promoting Romanian arts and culture in New York while supporting charitable causes in Romania since 2010. Previous roles include Chief Marketing and Growth Officer at Oribe Hair Care, VP of Global Marketing at LVMH Perfumes & Cosmetics, and Director of Global Skincare Marketing at Estée Lauder. With a strong background in the beauty industry, Andreea has successfully led marketing strategies and brand development for several prominent companies, including Calvin Klein and Caudalie. Educational credentials include a Bachelor of Science in Marketing, Design, and Merchandising from Drexel University.
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isima
isima embraces the complexity of the modern consumer’s hair needs, empowering every person to expect more. isima is clinically backed haircare inspired by the rich hair diversity of the Latin community. As an entrepreneur, an artist and a catalyst for change, Shakira sought out the world’s top scientific experts to satisfy the modern consumer’s need for more. Our cutting-edge TriModal Method™ targets the scalp, cortex and cuticle, including patent-pending formulas designed for optimal hair health, strength and resilience. The Latin community embodies the full spectrum of hair diversity—and with it, the greater unmet needs that mainstream hair care has overlooked. Rather than accept these limitations, they've found ways to create their own solutions, turning necessity into innovation. isima honors this legacy of resourcefulness by elevating it through cutting-edge science and clinically proven formulas that don't just embrace complexity, but celebrate it. At isima, we empower you to expect more. You deserve it.