Tatiana Villar

Tatiana Villar is an accomplished marketing professional with extensive experience at Itaú Unibanco, currently serving as Coordenadora de Marketing since May 2017. In this role, Tatiana leads a team responsible for marketing strategies for card products and the Rede sector, achieving significant business goals such as increasing market share and customer satisfaction. Tatiana's prior positions at Banco Itaú included Senior Marketing Analyst roles focused on digital channels and financial products, where effective communication strategies led to substantial growth in user engagement and operational cost reductions. Earlier experience includes various marketing roles at Itaú Seguros and Ripasa, where Tatiana honed skills in campaign management, customer relationship support, and promotional strategy. Tatiana holds a postgraduate degree in Business Administration from Ibmec and a bachelor's degree in Advertising from UMESP.