Nivea Beyrute

Nivea Beyrute is a marketing professional with extensive experience in the aviation and communication sectors. Currently serving as the Coordenadora de marketing at LATAM Airlines since July 2021, Nivea leads strategic branding initiatives, including the LATAM Pass loyalty program, and manages integrated communication projects aimed at driving brand performance. Nivea's previous experience includes senior marketing roles at Decolar and GOL Linhas Aéreas Inteligentes, where responsibilities encompassed integrated communication strategies, campaign management across various media, and brand activation. Nivea began a marketing career at Unimed do Brasil and Pertra Viagens Estratégicas, focusing on project coordination and event management. Nivea holds a postgraduate degree in Communication and Digital Media from ESPM and a graduate degree in Advertising, Publicity, and Creation from Universidade Presbiteriana Mackenzie.