IVECO
Eva Pigliacelli serves as the Head of CRM at IVECO since January 2015, leading CRM processes and customer database management across EMEA markets. Previously, Pigliacelli held various roles within Iveco France, including DOP Sales Methods & Marketing Manager and French Marketing & Communication Manager, where responsibilities focused on CRM implementation, market analysis, and communication strategies. Early experience includes positions as Global Market Analysis Manager and Senior International PMO at IVECO and consultancy in international fiscal law. Eva Pigliacelli holds multiple degrees, including an Advanced Certificate in Life Coaching and a Master in Digital Marketing and Communication, alongside extensive expertise in marketing, sales strategy, and customer relationship management.
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IVECO
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As a major player in the global transport world, Iveco is an international leader in the development, manufacture, marketing and servicing of a vast range of light, medium and heavy commercial vehicles. It also manufactures passenger transport vehicles and special vehicles for defence, civil protection and specific missions like fire-fighting. The vehicles adopt the latest engineering technologies, applied to a comprehensive range of engines running on diesel and alternative fuels. These include natural gas (CNG and LNG), bio-fuels, hybrid technologies and electric engines. The product range is complemented by a range of financial and after-sales services, and used vehicle activities.