Ederson Pedro Varela

Ederson Pedro Varela serves as CMO at IXC Soft since May 2025 and co-founded ICE School in Joinville, Brazil, where significant contributions led to a 60% year-over-year growth in 2019 and 70% in 2020. Previously, Ederson held various senior marketing roles at Conta Azul from November 2015 to April 2025, including Senior Marketing Manager, where responsibilities encompassed P&L management and leading multidisciplinary teams. Ederson's earlier experience includes positions at Nec Plus Ultra and ASH Factoring, emphasizing project management and financial operations. Ederson possesses multiple degrees, including an MBA in Leadership and Innovation from Pontifícia Universidade Católica do Rio Grande do Sul and a Bachelor's in Business Administration from Centro Universitário Leonardo da Vinci.