J.Crew Group
Shira Blum is a Senior Manager Consumer Insights at J.Crew, with previous experience at FUEL CYCLE and Ipsos. Shira has a strong background in managing client relationships and research projects across various industries and countries. In their previous roles, Shira has executed concept, product, and pack testing, brand health and positioning, as well as A&U trackers efficiently. Shira's education includes Yeshiva University and Weinbaum Yeshiva High School.
J.Crew Group
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J.Crew began in 1983, when the first catalog was launched. Since then, the business has expanded to that of an iconic American brand known worldwide for its sophisticated, fun clothing and accessories to live, work, and play in.