Ioana Cadir

Ioana Cadir currently serves as General Manager, Co-Managing Partner, and Business Unit Leader at Jam Session Agency since August 2021, demonstrating leadership and strategic management in the agency sector. Previously, Ioana held the position of Account Director at GMP Advertising from January 2011 to 2013, managing the Romtelecom residential account. With extensive experience as Account Director at Propaganda from 2009 to 2011, Ioana oversaw multiple accounts including Orkla Foods and Unilever while contributing to new business initiatives. Prior roles include Account Manager and Director at Graffiti BBDO (2006-2009), with a diverse client portfolio featuring international brands such as P&G and Bayer, and an Account Manager role at McCann Erickson Romania (2005-2006), awarded for excellence in campaigns. Early career experience includes positions at Scala JWT and a solid educational background in economics and communication, with degrees from the University of Economic Studies and SNSPA in Bucharest.