Amy Strunk

Amy Strunk is an experienced lecturer in the College of Business at James Madison University, where curriculum design for multiple marketing courses has impacted over 500 students since August 2020. As the owner of Rocktown Yarn since November 2020, Amy successfully established a local yarn shop, increasing revenues year over year and managing various aspects of the business, including website and marketing strategy. Prior experience includes significant roles at The J.M. Smucker Company, where oversight of a $155 million dog snack portfolio and innovative product launches contributed to substantial revenue growth. Additional roles at RB, Direct Supply, and CFA Institute involved brand management, market research, and community outreach, highlighting a diverse skill set in marketing and business strategy. Amy holds an MBA from UNC Kenan-Flagler Business School and a BA in French and Spanish from Virginia Tech.