Jim Heffernan

Jim Heffernan, MPA, is an experienced communications professional currently serving as Editor of Madison magazine and Associate/Assistant Director of Content Marketing at James Madison University. In this role, Jim develops and executes branded content packages aimed at engaging target audiences through print and digital channels. Prior to this, Jim worked as a Public Affairs Associate, advancing the university's brand through various media platforms. As a self-employed Freelance Writer/Public Relations Specialist since 2010, Jim produces news and feature stories for diverse publications and coordinates media coverage for nonprofit clients. Previously, Jim held positions as Business Editor, Regional Reporter, and Staff Writer at Northern Virginia Daily, and served as a Staff Writer at Page News & Courier. Jim holds a Master’s degree in Public Administration/Nonprofit Management and a Bachelor of Science degree in Mass Communications/Journalism, both from James Madison University.