JanSport, a VF Company
Jonathan Schafer is an accomplished professional with extensive experience in eCommerce and digital marketing. Currently serving as the Marketplaces Manager at JanSport since June 2022, Jonathan has driven significant sales growth through strategic planning and optimization of product listings on Amazon. Previously, in the role of Senior eCommerce Analyst at JanSport, Jonathan created eCommerce reports that enhanced business intelligence and revenue. At Exxel Outdoors, Jonathan’s leadership as the Amazon and Digital Marketing Manager resulted in over 136% sales growth and the successful execution of digital marketing strategies. Early career roles at Trademark Global, LLC included positions as e-Commerce Account Manager, Digital Marketing Manager, and Digital Marketing Specialist, where Jonathan excelled in account management and promotional activities. Jonathan holds a Bachelor of Science degree in Geological and Earth Sciences/Geosciences from Bowling Green State University, graduating Cum Laude.
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JanSport, a VF Company
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They’re the original. JanSport started making packs and outdoor gear back in 1967. They're about the journey, the discovery of fun, freedom, and adventure.That’s what inspired their three founders to do something different with their lives—design a better pack that was truly innovative and build a company around it. Now, more than fortyyears later, the journey and the adventure you find along the way is still what drives us and everything they engineer.They design and make world-class products. For everyone. Everywhere. As global citizens, they hold ourselves and their business partners to the highest standards. They’re dedicated to safe, ethical, and lawful manufacturing and adhere to the Fair Labor Association code of conduct. To learn more about the Fair Labor Association, click here. At JanSport, they continue to innovate and build functional gear that fits you and your life—and inspires your journey.