JDE Peet's
Daniel Vargas is a seasoned marketing professional with extensive experience in category development and trade marketing, currently serving as the Global Category Development Manager for Beans, Ground, and Tea at JDE Peet's since April 2013. In this role, Daniel leads category growth initiatives, fostering value-based relationships to capture growth potential across diverse geographies. Previously, as a Senior Trade Marketing Manager, Daniel transformed shopper insights into effective strategies, successfully delivering multiple projects that significantly enhanced the coffee category across over 100 points of sale. Daniel’s career also includes roles at L'Oréal and Natura Cosméticos SA, where successful trade activation and promotional planning were key responsibilities. An MBA in Marketing from FGV and a degree in Production Engineering from UERJ complement Daniel's professional expertise.
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JDE Peet's
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We are the world's leading pure-play coffee and tea company, with local roots dating back over two centuries: In 1753 in Joure, the Netherlands, Egberts Douwe founded his first coffee outlet. Over a century later, in 1895, Johann Jacobs opened his first grocery business in Bremen, Germany. Then in 1966, in Berkeley, California, Alfred Peet opened his first Peet's coffee store. Today, we unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. We serve approximately 4,200 cups of coffee or tea every second, and in 2022 generated total sales of EUR 8.2 billion and employed a global workforce of more than 20,000 employees. We: • are powered by our purpose: We unleash the possibilities of coffee and tea to create a better future; • are led by our vision: A coffee & tea for every cup; and • believe: It’s amazing what can happen over a cup of coffee or tea.