Joe Public
Brendan Hoffmann has a diverse work experience in the advertising industry. Brendan began their career as a Junior Art Director at Sonnekus-Williams GPL in 2003. From 2005 to 2008, they worked as an Art Director at Joe Public. In 2008, they joined DDB South Africa as a Senior Art Director and stayed there until 2011. Brendan then moved on to Lowe and Partners SA, where they served as a Senior Art Director from 2011 to 2012. Brendan then worked at FoxP2 as a Senior Art Director from 2012 to 2014. Brendan later joined Publicis Machine as a Group Creative Director in 2014 and worked there until 2019. Currently, Brendan holds the position of Executive Creative Director at Joe Public United, a role they have been in since 2020.
Brendan Hoffmann obtained a Diploma in Advertising with a specialization in Art Direction from Red & Yellow between 2000 and 2002. Prior to that, they completed their high school education at Rondebosch Boys High School from 1986 to 1997.
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Joe Public
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Founded in 1998 and growing into Joe Public in 2007, it is now one of the country’s leading brand and communications groups. The group is 60% black-owned making it one of the largest majority black-owned independent agencies in the country. Joe Public is a purpose-driven agency that exists to be the fertile soil that grows their people, clients and the country, through the power of creativity. The group’s service offering aims to deliver on creative excellence through its 360º integrated services (ATL, BTL, Brand Design, Digital, PR and Media) in Johannesburg, Durban and Cape Town. The group also has African and European partners/affiliates in 8 different countries. For more information, visit www.joepublic.co.za and follow on @JoePublicAdvertising, Facebook and Instagram.