Derek Vanhorn

Derek VanHorn is an experienced digital marketing professional currently serving as a Paid Search Analyst at John Deere since June 2011, specializing in campaign optimization, ROI maximization, and stakeholder education. Prior roles at John Deere include SEO & Web Analytics Lead, Digital Content Specialist, Senior Content Analyst, and Content Analyst, where expertise was developed in SEO optimization, web content project management, and content creation using PIM and CMS tools. Prior to John Deere, Derek worked at IBM from March 2006 to June 2011 as a Web Production Lead focusing on web development technologies. Derek holds a BSBA in Computer Information Systems from Appalachian State University. Additionally, Derek is a certified Registered Product Owner and Registered Scrum Master.