Jollibee Group North America
Luis Velasco possesses extensive experience in marketing leadership within the food industry, currently serving as the Senior Vice President and Marketing Head at Jollibee Group North America since July 2016. Prior to this role, Luis held various marketing positions within Jollibee Foods Corporation from 2003 to 2020, including International Marketing Head for Jollibee and JFC USA and Assistant Vice President and Marketing Head for Greenwich. Additionally, Luis has a strong academic foundation with degrees in Business Management from Ateneo de Manila University, an MBA from the University of the Philippines, and a Management Development Program from the Asian Institute of Management.
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Jollibee Group North America
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Our Jollibee Group was founded in 1975 by Tony Tan Caktiong. With the help of his wife Grace, his family, and in-laws, they started everything with a small family business selling ice cream in the streets of Manila. Three years after starting, the family saw the opportunity for hot meals. They converted the ice cream parlors into the Jollibee brand we know today. Tony always saw the huge potential for his business and dreamt big. He put faith in hard work, passion, and focus, to turn his then-small business into one of the biggest companies in the Philippines, Asia and now, the world. Today, that dream has brought us from a single brand into a restaurant group with 18 well-loved brands and over 6,200 stores in 34 countries. Through our mission of bringing the joy of eating to everyone, we aim and continue to work to become one of the top five restaurant companies in the world.