JUUL Labs
Ben McCrea is a seasoned firmware and embedded systems engineer with extensive experience in high-reliability applications across various industries, including medical and defense. Currently serving as Senior Firmware Manager and previously as Lead Firmware Engineer at Juul Labs since May 2018, McCrea has a robust background that includes positions such as Head of Embedded Systems at Roastery and Lead Firmware Engineer at Juicero, where innovative products like The Juicero Press were developed. Prior consultancy roles include positions at Pachinko Labs, Whistle, L-3 Communications, Abbott Diabetes Care, Macrolink, and Progeny Systems, showcasing a diverse skill set in firmware development and system design. McCrea holds a Bachelor of Science degree in Electrical and Electronics Engineering from Portland State University, earned between 1992 and 1996.
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JUUL Labs
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JUUL Labs’ mission is to improve the lives of the world’s one billion adult smokers by driving innovation to eliminate cigarettes. We’re a thriving team of scientists, engineers, designers, supply chain experts, customer service and business professionals who believe that design, technology and out-of-the-box thinking are the keys to creating the alternative to cigarettes.