K Logic
Max Shcherbakov is an experienced marketing professional currently serving as the Head of Department at McCann Digital since April 2022. Concurrently, Max holds the position of CEO of Hooligans, a role that includes managing brand strategy, creative, and production operations for K Logic Future Marketing, a company associated with Hooligans since June 2020. Previously, Max co-founded Hooligans in April 2011, leading the independent digital creative agency until its acquisition by K Group, while overseeing a diverse team of 30 employees. Prior experience includes serving as VP Digital at Gitam BBDO, where Max established the digital department, and holding various creative technology roles at McCann Erickson Israel from 2002 to 2009, where Max managed award-winning digital campaigns for major brands.
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K Logic
They enjoy getting up in the morning digital world allows us to learn, stay curious and develop numerous dimensions. Theywant - and believe theycan - lead to a revolution in communication between brands and consumers.They established the K Logic in 2006 after they realized that the combination of technology and marketing has the power to produceoutstanding business results. They began their journey with the world of search engines, because it allowed us to communicate with consumers that they understand what they want. From this evolved a philosophy that harnesses the world of consumer behavior and technology to create a world of cutting-edge marketing solutions: marketing solutions that consumers want. Marketing solutions that produce results to their clients