Kennesaw State University
Caroline Yost serves as the Executive Director of Marketing and Communications at Kennesaw State University, leading the development and execution of data-driven marketing strategies to enhance engagement and promote institutional growth. Previously, Caroline held senior marketing positions at Invitae, where responsibilities included driving demand for oncology genetic testing products and overseeing B2B and B2C marketing initiatives. Caroline's earlier experience includes directing marketing efforts at Pathways Fertility, achieving significant business growth and referral increases, as well as managing a boutique consulting firm, Massey Marketing & PR, where strategic marketing solutions were provided for diverse clients. Caroline holds a Master’s degree in Education from Georgia State University and a Bachelor’s degree in Human and Organizational Development from Vanderbilt University.
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Kennesaw State University
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A leader in innovative teaching and learning, Kennesaw State University offers more than 150 undergraduate, graduate and doctoral degrees to its more than 35, 000 students. With 13 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia and the third-largest university in the state. A Carnegie-designated doctoral institution, it is one of the 50 largest public institutions in the country.