Kering Eyewear
Jeff Busch has a diverse work experience spanning over two decades. Jeff started their career at Abercrombie and Fitch as an Assistant Merchant in 1999 before moving on to Pacific Sunwear as a Buyer/Merchant. In 2003, they joined Rip Curl as a Product Line Manager. After that, they worked at Ambiguous/Discrete Distributions as the VP of Merchandise & Design. From 2005, they began their journey at Marcolin USA, serving in various roles including Sales Consultant, District Sales Manager, and Regional Sales Manager. Jeff then joined Marcolin as the Director of Sales Fashion Division US West, followed by a promotion to Area Vice President. In 2016, Jeff became the Vice President of Sales at DITA Eyewear. Jeff later joined Kering Eyewear, initially as the Cartier & Alliances Sr. Manager, and now serves as the Director of Sales, US West & Central.
Jeff Busch attended the University of Arizona from 1995 to 1999, where they obtained a Bachelor of Business Administration (B.B.A.) degree with a major in Finance.
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Kering Eyewear
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Kering Eyewear is the One and Only Luxury Eyewear Company in the whole industry. Beginning as a startup in 2014, Kering Eyewear was launched by Kering and a group of managers led by Roberto Vedovotto, with the aim of building eyewear expertise for the Group’s Houses. The first Kering Eyewear collections were unveiled in 2015 and involved 11 brands. Since then, several Houses have been added to the portfolio and today Kering Eyewear counts 16 fashion and luxury brands, with an unparalleled offer in the market. Kering Eyewear was the first eyewear company to introduce a business model based on the internalization of the entire value chain. Today Kering Eyewear has a network of highly qualified manufacturers and, since 2019, relies on a fully automated Logistics Hub. Kering Eyewear works closely with the brands’ Creative Directors to ensure that the product design and characteristics are fully aligned with the DNA and the positioning of each brand. The company has a vast distribution network serving more than 20,000 clients and 35,000 points of sale in around 115 countries. At the same time, a great deal of attention is paid to sustainability and research into new sustainable materials. In 2018, Kering Eyewear published its first Environmental Profit & Loss Account. Kering Eyewear’s success is led by the strong support of the Kering Group, its extraordinary portfolio of 16 fashion and luxury brands and by the best team of professionals in the industry.